ATELIER PRONOVIAS 2025 SHOW
Pronovias celebrates 60 years with an impressive fashion show in Barcelona at the Museu Nacional d’Art de Catalunya, unveiling the Atelier Pronovias 2025 collection.
The new Atelier Pronovias 2025 collection pays an homage to the city where the brand was born, Barcelona. Capturing the essence of Spanish city staring from its iconic architecture like Gaudi’s famous buildings to the cosmopolitan value of the city, with which Pronovias begins its new stage coinciding with its 60th anniversary. A great surprise at the grand finale of the fashion show was to see the return of the French fashion designer Hervé Moreau (image below) who had been the Creative Director of the brand in past years.
Atelier Pronovias, the haute couture line by Pronovias, has set a new standard in bridal fashion with its new collection for 2025, the most contemporary in its history and in the sector. This collection includes an innovative style proposal inspired by the city of Barcelona, featuring new volumes, patterns, and textures showcased in the 38 dresses that graced the runway.
“The new collection we have presented is the most innovative and disruptive proposal Pronovias has designed in recent years. We considered it important to do so at this moment because, with this proposal, we kick off a new era, launching into the market a style and brand proposal linked to fashion codes, providing a unique differentiation that no other brand in the sector can offer at this time,” explains Anna Ramirez, design director of Pronovias.
DRESSES WITH SCULPTURAL LINES AND NEVER-BEFORE-SEEN VOLUMES.
Each dress in this new collection sets a new standard of contemporaneity and sophistication in the world of bridal wear. The style focus of the Atelier Pronovias 2025 collection revolves around new architectures in fashion, supported by innovative structures and volumes inspired by Mediterranean style. It’s the first time Pronovias presents a collection aimed at the contemporary woman, who seeks to differentiate herself and follow fashion trends on her wedding day, evolving the classic bridal style to embrace avant-garde dresses.
With fluidity in movements and a sensation of a second skin, each dress in the collection allows the bride to make it her own, becoming the perfect choice for both present and future brides. With this new proposal, Pronovias reaffirms its commitment to offering every woman the opportunity to feel unique and extraordinary on the most important day of her life, with designs tailored to the new style of weddings, where brides seek more contemporaneity. This fashion show was part of the official calendar of the Barcelona Bridal Fashion Week (BBFW).
Additionally, the fashion show featured exceptional partners such as Natalia Bengoechea, who was responsible for styling each of the looks showcased on the runway. Lancôme, in charge of makeup, led by Roberto Siguero, National Makeup Artist for Lancôme; and L’Oréal Professionnel, in charge of hair, directed by the renowned Beatriz Matallana.
See more collections of Pronovias, here.
