HOMEBODII MODERN BRIDAL LINGERIE
Homebodii is redefining the modern bridal wardrobe, from bridal robes to lingerie.
In an era where every wedding moment is photographed, the getting-ready looks have become almost as iconic as the gown itself. Long before that shift became the norm, Australian label Homebodii recognized the opportunity to elevate bridal dressing beyond the aisle.
Founded in 2012, Homebodii has become Australia’s leading sleepwear and bridal loungewear brand, earning Vogue Australia’s Best Sleepwear and Lingerie Brand title in 2023. Following their New York Fashion Week debut in 2016, the brand’s global presence rapidly expanded, particularly throughout Europe, where its refined designs and bridal collections have cultivated a loyal following. As the demand for high-quality, timeless sleepwear and bridal pieces increases, Homebodii has experienced significant growth, with sales doubling since the pandemic.
Homebodii’s founder Ingrid Bonnor
Central to the brand’s philosophy is a commitment to thoughtful craftsmanship and responsible production. Rather than chasing fast-moving trends, Homebodii produces in limited quantities to preserve quality, reduce waste, and encourage longevity. The brand also prioritizes responsible sourcing and transparency, openly sharing the composition of their trademarked fabrics and materials behind each design, reflecting their dedication to creating pieces made to be treasured long after the wedding day.
Homebodii’s unique positioning and identity are strongly rooted in the vision of founder Ingrid Bonnor. As a former model, Bonnor understands how the right piece can change how a woman carries herself. At her own wedding in 2005, she realized that the getting-ready process had been largely overlooked. Brides were lacking thoughtfully designed pieces for one of the most photographed moments of their lives. Inspired by the gap in the market Bonnor introduced personalized bridal robes and started a movement, creating a new category that has since become a staple of modern weddings.
What began with personalized robes has since evolved into a complete bridal wardrobe. Homebodii now designs pieces for a full bridal-to-honeymoon wardrobe for the bride, the bridesmaids, the rehearsal, the wedding night, and well beyond the day itself. Alongside its signature bridal offering, the brand has expanded into luxury sleepwear, loungewear, intimates, and pajamas designed to be worn well beyond a single occasion.
The getting-ready moment has grown alongside the brand and it has become a necessity to have the proper lounge items to accompany the experience. Homebodii creates each piece with the intention for the individual to feel at their most confident, beautiful, and calm during these intimate moments. The designs are meant to remain in the bride’s wardrobe as permanent pieces reworn for anniversaries, honeymoons, quiet mornings and the memories that continue long after the wedding day. To Homebodii, the wedding is not where the piece is retired, but where the story starts.
