Jenny Packham showed her 2015 Bridal Collection at Bridal Fashion Week. The collection, available in store from end of July, was inspired by the photographs of 1930’s British society photographer, Madame Yevonde, specifically a series of portraits of society ladies dressed in classical costumes, known as ‘The Goddesses’.
Yevonde’s stylised images of mythological heroines Helen of Troy, Persephone, Venus – captured an ancient world of antiquity, within a modern and hauntingly beautiful treatment. The colours used; soft, tonal, always romantic, and the feminine way she played with light and colour to create a hazy, neoclassical ambiance, directly influenced the design and palette of this season’s collection.
Staged in an industrial venue against a blue sky backdrop, the catwalk show opened with a plus size model. Buttermilks, champagnes and warm blush caramel tones in sumptuous silk chiffon and ethereal tulle complimented traditional classic ivory. Celestial capes, whimsical tiered hemlines and exquisite veils added a romantic, mythical affection to the collection whilst delicate French lace was adorned with signature beading and twinkling crystals in an array of molten golds, antique metallic silvers and rich alabasters.