The world has changed and so has Miss Dior. The iconic fragrance is back, with a new Rose at its heart being at one with beauty.
THE NEW EAU DE PARFUM
Miss Dior has always been a promise of happiness, and a fragrant feat that is spectacularly reinvented today, in an ocean of multi-coloured petals.
Its shimmering new “Millefiori” encourages us to rediscover the beauty that surrounds us, at Dior, luxury has always been a promise of bliss, and beauty the ultimate way to reconcile with life.
Composed by François Demachy, it still honours Roses, its cult signature note, but is now powdered with a noble Iris, and spiked with a sexy Peony. As velvety as a petal, as fresh as the forest undergrowth, sensual and enveloping, a surprising new Miss Dior makes its appearance.
THE COUTURE DREAM
Ever-more sophisticated, it is adorned with a brand-new Couture bow, created by one of the biggest ribbon makers in France, the atelier run by Julien Faure, a miniature marvel strewn with finely woven flowers. Developed over long months on traditional wooden weaving looms, a jacquard ribbon woven from some 396 threads was created. Every centimetre of it contains some 12,000 thread crossings. This precise, exquisite creation sees a myriad of pastel flowers sown on every jacquard ribbon. A few centimetres of absolute luxury tied at the neck of the legendary bottle.
THE DISCOVERY OF A ROSE
Last Spring, while in lockdown the fields were blossoming, François Demachy he discovered a rose unknown to him in Carole Biancalana’s garden. A beautiful rose, rich above all in powerful fragrance nuances that struck him. Velvety and fruity, sharp and elegant, it combined incredible facets with strength and finesse. Immediately inspiring, “Sweet Love” was to become the starting point for his new Miss Dior Eau de Parfum, symbolizing momentum and an awakening of the senses.
THE FINAL NOTES
In a beautiful, caressing finale, cocoon-like Musks settle in, offering their imprint for the long haul. With them, a touch of Papua Vanilla mingles with a hint of Benzoin and of Tonka bean. All this sweetness finally comes to meet a creamy Sandalwood envelops the base, making all the other notes shine without ever impeding them.
MISS DIOR’S DRESS, “MILLEFIORI”
Inspired by the irresistible vitality of the first-born Dior perfume, Maria Grazia Chiuri designed a new dress that is both spectacularly feminine and modern.
Embroidered with a myriad of “Millefiori” flowers, it seems inhabited by a wonderful garden, brought to life by armfuls of multicoloured wild flowers that blossom on fine pleated silk. An irresistibly invade the bustier and the “Corolle” skirt.
Bright blue, fuchsia pink and sunny yellow flowers display intense, sassily vivid colours, set on hand pleated and creased silk Gazar, which is then overdyed in a palette of colours moving from nude tones through to warm grey. These unusual wild flowers drawings are at crossroads between classical influences and an extremely contemporary approach. Incisive lines which express a free- wheeling encounter between Dior hyper-femininity and confident, triumphant modernity.
This delicate graphism, crossed with a touch of rock’n’roll, signals an exceptional work of embroidery, the fruit of a technique that requires as much time as skill. Each flower is first hand-painted, then printed, before being embroidered one by one traditionally, using a blend of multicoloured cotton and silk threads.
Aimed at accentuating the design of each flower, this technique allows them to show through in places, in a strikingly beautiful, embroidery-painting dialogue.
Brilliant, patient and inspired, the expert seamstresses in the Dior Couture ateliers worked for five hundred hours to make this unique dress blossom.
STRONG FEMININITY, NATALIE PORTMAN
Never has Miss Dior been so free, never has Natalie Portman looked so beautiful.
Lively, she rushes forward, running, shouting and laughing, and above all, taking action.
With style and character, Miss Dior is a modern girl who is confident and strong- willed.
A heroine by Dior, in the image of the strong femininity, free from constraints, as created by Maria Grazia Chiuri from her very first collections.