Dior is introducing a new formula in Men’s fragrance, Dior Homme Sport with a punch of elegance, the scent is the new manifesto to masculinity.
Robert Pattison embodies the vigorous elegance of the new Dior Homme Sport, the actor is transformed into a sexy boxer, a fighter who dreams of reaching the stars, dense and sensual, ferocious and sublime. He is, as the new scent, a concentration of absolute strength, magnetism and tenderness at the same time.
Francois Demanchy revisits his creation, Dior Homme, to embrace the citrus lemony notes by warming them up with spices and wrapping them in Frankincense and Amber, creating a composition of casual elegance, sophisticated with a long lasting energy.
Dior Homme Sport opens with its signature explosive fresh citrus notes, intensified with the mix of spices, pepper and spicy pink peppercorn. The start note of Frankincense is at the heart of Dior Homme Sport melts into the Woods and the Amber, this last one note provides heightens the formula, providing a new mystery. Just like a boxer… an image that is part shadow, part light, courage and grace.
SPORT FASHION BY KIM JONES
With his signature style, artistic director of Dior Men’s RTW, Kim Jones inspired by the iconic world of boxing designed an exceptional pair of gloves in black and grey leather and stamped with the Dior logo.
A STREAMLINED BOTTLE
The pillar-shaped bottle of Dior Homme Sport is renewed with lightweight elegance, streamlines and polished, its translucent glass is adorned with the line’s now signature lid, a crystalline block, within which a black cube nestles, stamped Dior Homme. At the bottom the word SPORT stands out, in beautiful, vibrant red vinyl.