DIOR PARFUMS CELEBRATES AN ICONIC HOTEL
Dior Parfums celebrates an iconic, luxury hotel in France with the launch of a new scent, an addition to the exclusive Dior La Collection Privée.
The Hotel du Cap-Eden-Roc recently celebrated its 150th anniversary. Maison Christian Dior has chosen to honour the legendary luxury hotel on the French Rivera with a new fragrance created by François Demachy and brilliantly inspired by this Mediterranean paradise. Two French arts de vivre come together in the Eden-Roc fragrance – the Parisian elegance of Maison Christian Dior, and the sunlit luxury of an iconic hotel.
“I composed Eden-Roc by imagining myself arriving at the hotel by sea. The salt, sun, pale rocks and luxuriant vegetation all influenced me. This fragrance is a scented reflection of Cap d’Antibe’s exceptional location. The accords tell a Mediterranean story of marine air, flowers and citrus fruits, aromatic scents and maritime pine trees. Eden-Roc is a legend of luxury and oxygen, of extreme sophistication and exquisite simplicity.
A perfume comes to life when it is worn; a place when it is lived in.
So let us wish a very long life to the Eden-Roc!” – François Demachy, Dior Perfumer-Creator
The fragrance opens via the powerfully invigorating scent of the sea. A salty top note leads with strength. A dizzying and sensual feeling comes next, settling on the tip of the tongue like a touch of crystallized saline. This marine beauty is like gust of cool air accompanied by white stone warmed in the sun.
This salty marine entrance is powerful and radiant. It settles in immediately, and stays for a long, long time…
Then, the sweet scent of far niente arrives. Aromas of tanning oil and of skin warmed by the sun unfurl thanks to a jasmine note heightened with an instantly recognisable touch of coconut.
This irresistible reminiscence immediately brings to mind sensual images of languid tanned bodies displaying a few remaining traces of salt.
Next, the journey continues along the monumental alley that leads from the sea up to the splendid main building. Lined with immense Aleppo pine trees, this majestic alley provides a cool and fragrant protective archway, where the vivid aromatic scents of the Garrigue come together in resinous amber Cistus ladanifer and powerfully green and herbaceous Mastic.
Moving on through the garden, one is struck by the generous emanations from summer flowers, such as the small white and wondrous Jasmine, that give the Eden-Roc scent its full Riviera elegance.
For the pleasure of perfume to be complete, inspired by the peace and quiet of this exceptional place, Eden-Roc preserves its salty marine note and its woody freshness in a candle, a liquid soap, and a body cream. Three elements which represent a beautiful way of life of simple luxury.