EXCLUSIVE: THE MAKING OF A PRONOVIAS DRESS

Dear Brides! We are so exited to share an exclusive inspiring video and images of the making of Atelier Pronovias’ “Carolina” dress.

The heart of the PRONOVIAS Atelier opens its doors to reveal the creative process behind the latest collection, Atelier Pronovias 2019, showcasing the Carolina dress, one of the collection’s most representative wedding gowns.

This tour will take you on a trip into the savoir-faire of the maison, from the original sketch to the catwalk. With Hervé Moreau, the firm’s Artistic Director, at the forefront of the Barcelona atelier, a team of specialists creates a Haute Couture collection using artisanal processes. A team that is fully dedicated to making the dreams of all women around the world come true.

“When I start the collection’s creative process I search for inspiration in the things that I’m passionate about, art, nature… To design exclusive dresses that showcase the beauty of women and make them feel unique and special” – Hervé Moreau.

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There is a unique story behind every wedding dress. From the first sketches until the dress makes its debut on the runway, each step of the process is taken with care thanks to the skillful hands of each of the creators.

The beauty of gardens and the unmistakable presence of floral elements find their reflection in the new collection’s designs. Inspired by Monet’s vibrant Impressionist rendition of the Giverny, the atelier starts to draw up the first sketches and ideas for the most spectacular dress in the collection.

Hervé and his design team are responsible for the conceptualization of the dress, and then sharing it with the rest of the team to decide on the fabrics and details. This is the moment in which the wise and skillful hands of the Pronovias pattern designers take center stage. As if it were a puzzle, they create the pattern and place the pieces one by one on a mannequin.

“I must have flowers, always and always.” – Claude Monet

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The spectacular Carolina dress has seductive colours, soft curves that are reminiscent of delicate water currents, and an unforgettable air of freshness; it’s a truly unique dress with an elaborate artisan work behind it. Around 405 hours of work went into its creation, and 15 people were involved in the design and production.

Embroidered with delicate materials, such as pearls and crystal beading, the Carolina dress shines with its multiple shades of nude, greens and pinks. The mermaid silhouette is covered in flowers, with an average of 700 petals crafted in silk, organza and velvet that cover and hug the feminine figure, creating movement in this dress. With its illusion neckline and plunging back, this daring design has an impressive floral train.

PRONOVIAS opens the doors to its atelier in an exclusive tour in which innovation, craftsmanship and fantasy come together to create a breathtaking collection.

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Claudia Torres

Beauty & Fashion Editor for Perfect Wedding Magazine. Claudia is a key component to all the design elements, research and planning.

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