goop, the modern lifestyle brand founded by Gwyneth Paltrow, is launching beauty at Sephora in Canada.

Gweyneth Paltrow founder of goop, the modern lifestyle brand

Starting on February 28, customers will be able to shop goop’s number-one bestselling beauty collection, GOOPGLOW, at select retail locations across Canada and on Additional goop product launches at Sephora, including Sephora exclusives, will follow later in the year with the goop Beauty G.Tox collection, and more.

GOOP offers a fully immersive experience that is clean, holistic, and results-driven,” said Erin Cotter, the general manager of beauty and wellness at goop.

The brand’s beauty assortment takes a lifestyle perspective, combining integrated collections focused around a singular benefit and offering consumers a simplified regimen designed for maximum results. The Goop Beauty launch will be a first-of-its-kind holistic lifestyle experience for Sephora clients, who will be able shop GOOPGLOW. Designed to truly transform skin texture, the GOOPGLOW collection exfoliates, smooths, and brightens for healthy, luminous, glowing skin.
The assortment includes:

The GOOPGLOW Powder Mix, a drink that contains six plant-based ingredients including vitamins C and E, CoQ10, zeaxanthin, and lutein, which all help to fight free radicals.

GoopGlow Powder Mix adrink that contains six plant-based ingredients that fights free radicals

The GOOPGLOW Microderm Instant Glow Exfoliator, a dual-action microdermabrasion exfoliator that delivers the benefits of both physical and chemical exfoliation.

GoopGlow Microderm Instant Glow Exfoliator delivers benefits on the physical and chemical exfoliation

The GOOPGLOW Body Luminizer, a luxurious featherweight luminizer lotion for legs, shoulders, décolletage, and collarbones.

GoopGlow Body luminizer is a luxurious lotion for legs, shoulders, décolletage and collarbones

goop will also introduce the GOOPGLOW 5% Glycolic Overnight Glow Peel Light, which will launch exclusively at Sephora Canada. This gentle overnight acid peel will deliver an effective yet mild level (5%) of glycolic acid to help improve the look and feel of skin while sleeping.

GoopGlow 5% Glycolic Overnight glow peel light improves the look and feel of the skin while sleeping

Gordon Cooper

Editor-in-Chief/Art Director for Perfect Wedding Magazine. A fearless and intuitive Director/Producer/Production Manager who loves to travel - without being a tourist!

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