JUSTIN ALEXANDER IN ROME
Justin Alexander Group takes over Rome! In a ‘faux wedding’ event the FW 2025 and SS 2026 bridal collections were unveiled at the spectacular Castello di Tor Crescenza located on the outskirts of the Eternal City.
Justin Alexander Group invited the bridal industry and partners to take a first look of the Fall/Winter 2025 and Spring/Summer 2026 bridal collections of the company’s brands during an unforgettable presentation: an Italian inspired ‘faux wedding’ showcasing the grandeur and romance of a real wedding entertaining guests through out an epic ceremony, reception and after-party, but instead of the bride and groom being the centre of attention, the models were the protagonists who wore the latest designs of Justin Alexander, Justin Alexander Signature, Sincerity Bridal, Lillian West and Adore by Justin Alexander.
The event named ‘Delivering on a Dream’ welcomed more than 300 guest, starting with a cocktail party while models promenade wearing the Lillian West gowns.
After the welcoming drinks, guests proceeded to be seated in a ceremony-like setting which was the runway for Justin Alexander‘s wedding gowns with Justin Alexander himself opening the runway, as he escorted Diana Del Bufalo, Italian singer, who delivered a grand live performance during the wedding ceremony.
There were many WOW factors in Justin Alexander’s bridal show, like the ‘Grand Dama’, a passage leading the guests to the reception in the form of an oversized wedding gown and the model situated on the top as if she is wearing it, live paintings made by a local artists were also part of the memorable night.
After the ceremony, the bridal show continued into the ‘wedding reception’ passing by a hall with an exhibition of vintage Justin Alexander’s gowns and accessories. The guests entered to a set called ‘The Last Supper’ with 16 models wearing Justin Alexander Signature wedding gowns while opera singer and former Miss America Nia Franklin performed the welcoming show to start the night. Followed by an unforgettable dinner, Italian style of course, the after party and making of the traditional Italian cake ‘Millefoglie’ was the last WOW factor where models wore the sleek Adore by Justin Alexander dresses. The party continued like a traditional Italian wedding, dancing through the night.
‘The Last Supper’ models wearing Justin Alexander Signature dresses
Models wearing Adore by Justin Alexander wedding gowns
Justin Alexander with his beautiful wife
CLICK LEFT OR RIGHT TO THE GALLERY BELOW TO SEE THE GALLERY
See Justin Alexander’s own wedding in Italy, here.
