New collections of 24 wedding brands were presented in Milan at the WHITE WEDDING PLATFORM and we were there! Our Fashion editor, Claudia Torres traveled to Italy to attend the successful event.
On October 4-5, the largest event in the wedding industry this Fall took place in Milan, the White Wedding Platform. 24 brands, known throughout the world, presented their new collections. All possible models of wedding dresses were presented to the public – from lush classic looks to modern and even futuristic lace jumpsuits combined with high boots.
The bridal brand’s owners that presented their new collections during the White Wedding Platform fashion show.
The fashion show took place in the garden of an ancient 18th-century villa near Milan – Villa Borromeo D’Adda – and it gave the event a special touch.
“This is the first time we are organizing such a large event in Milan. Our goal was to create a vibrant community of professionals who will shape the future of the wedding industry, a place for communication, sharing knowledge and creating new contacts. I am very glad that our team succeeded,” commented Maryna Vasylieva, one of the founders of the White Wedding Platform and owner of the Yedyna brand.
White Wedding Platform brought together wedding industry experts not only from Italy and Ukraine, but also from Canada, the USA and other countries. Among the guests were fashion experts, influencers, representatives of reputable glossy publications, stylists and organizers of world-famous fashion events.
The large-scale event included not only a display of the new collections, but also an educational program. Five speakers gave master classes and outlined trends in the wedding industry in 2024, shared their experiences. Among them were Giovanni Sparacio, editor of ELLE Spose, Simona Polli, editor-in-chief of White Magazine and The Real Wedding, Claudia Torres, founder and editor-in-chief of the Canadian edition of Perfect Wedding Magazine, Elena Parmegiani, fashion and lifestyle editor of Velvet Mag and Maria Palchuk, founder and PR Director of TOP Communications agency.
Claudia Torres, Co-Founder and Fashion editor of Perfect Wedding Magazine.
Moreover, as part of the event, a charity workshop was held under the leadership of wedding photographer Diana Vartanova, the money from which will be used to support Ukraine during the war.
The White Wedding Platform in Milan was organized by a team from Ukraine.
Makeup and hairstyles were created by Ukrainian makeup & hair artists under the direction of Olga Godina.
At the event “Yedyna” presented the new collection “Divine Allurement”.
This collection, created for the elegant, active and modern bride, embodies a celebration of love, life and positive emotions. Each dress in this collection is a statement of individuality, adorned with charming accents and exquisite details. With dynamic necklines, flattering back details and silhouettes that exude sensuality, these dresses are designed to ensure the bride takes center stage on her special day.
The event took place with the support of the international cooperation project ReACT4UA, which is financed by the German government and implemented by the German federal company (GIZ) GmbH.