Tiffany & Co. illuminates North American landmarks in its signature ‘Tiffany Blue’ to celebrate “Blue is the color of Love” Valentine’s Day campaign.
The Vancouver Art Gallery, is the only Canadian landmark included in Tiffany & Co. Valentine’s Day Campaign to be illuminated today, February 14th stating at 5 pm PST
Tonight, in celebration of Valentine’s Day, Tiffany & Co. will light major landmarks from coast to coast in its signature Tiffany Blue®. Most notably, the Empire State Building will be lit in the House’s iconic hue to mark Tiffany’s “Blue is the Color of Love” Valentine’s Day campaign. A Friend of the House will officially “flip the switch” to mark the occasion. This is the first time in history the Empire State Building will forgo its traditional red lighting on Valentine’s Day.
Tiffany & Co. will also illuminate Rockefeller Center in its robin’s-egg blue, Pacific Park on the Santa Monica Pier in Los Angeles and the Vancouver Art Gallery in Vancouver, British Columbia. Tiffany & Co. selected these important sites to pay tribute to iconic landmarks that have inspired grand gestures of love throughout history—each is truly a “Landmark of Love.” Tiffany’s “Blue is the Color of Love” campaign reflects on the impact that Tiffany Blue® and the Blue Box have had on generations of love stories. Tiffany Blue® is more than just a color: it recalls the magic of Tiffany & Co. and the assurance that what comes out of a Tiffany Blue Box® will always bring joy.
To further celebrate the holiday, Tiffany & Co. will host dedicated “flower stands” featuring curated floral bouquets wrapped in Tiffany Blue® paper at Rockefeller Center and Pacific Park on the Santa Monica Pier.
Tiffany’s 2022 Valentine’s Day campaign is a collaboration with New York-based contemporary artist Curtis Kulig, who is known for his signature “Love Me” mantra. Creating artworks exclusively for the “Blue is the Color of Love” campaign, Kulig’s works declare messages such as, “Dare Me”, “Know Me” and “Kiss Me” in bold Tiffany Blue® typograph. The campaign marks the latest in Tiffany’s long history of creative partnerships. During the landmark lightings, Kulig’s exclusive messages will be reinforced throughout the displays in New York City, Los Angeles, and Vancouver.