White Wedding Platform is set to redefine the future of the wedding industry.

model wearing a wedding dress backstage from the fashion show

On October 4th and 5th Milan is set to host the launch of the White Wedding Platform – an innovative concept aimed to reinvent the wedding industry.

The White Wedding Platform is a multifaceted platform, facilitating communication and knowledge exchange among boutique owners, buyers, journalists, personal stylists, producers, designers, influencers, and customers. The 2-day event aims to create a vibrant community of professionals, shaping the future of the wedding industry.

The industry experts will be able to get acquainted with wedding fashion trends and see for the first time the new collections of famous European brands of wedding dresses.

Taking place at the exquisite Villa Borromeo D’Adda, this two-day event will feature a Fashion Show, Showroom, and an Edutainment Program with lectures and masterclasses.


On October 4th the Fashion Show will take place at the White Wedding Platform. An impressive lineup of twenty-four European bridal and evening wear brands, producers and designers will feature their new 2024 collections. They will display the latest trends in wedding fashion, makeup, and hair, presenting stunning looks for brides.

On October 5th the wedding industry experts will have an opportunity to visit the Showroom space which serves as a dynamic platform for industry insiders and customers. Boutique owners will have the opportunity to explore and discover new wedding brands, while designers and producers will be able to conclude exclusive contracts. The Showroom space aims to foster a strong community within the wedding industry, promoting the exchange of innovative ideas and pushing the boundaries to create weddings that surpass expectations.

On the same day there will be the Edutainment Program of the White Wedding Platform with a series of lectures and masterclasses. It offers fresh ideas and creative approaches to wedding fashion and helps the guests to get acquainted with the latest modern bridal trends.


The event location, Villa Borromeo D’Adda is a neoclassical 18th-century villa with opulent baroque interiors and a garden, providing an elegant backdrop for this extraordinary occasion.


On October 4th the entrance is free, by invitation.

On October 5th free entrance by pre-registration CLICK HERE TO REGISTER.

White Wedding Platform bridal event in Milan

Gordon Cooper

Editor-in-Chief/Art Director for Perfect Wedding Magazine. A fearless and intuitive Director/Producer/Production Manager who loves to travel - without being a tourist!

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