JOLIE BRIDAL ~ A NEW LABEL by BERTA
The established Berta fashion house, introduces a new bridal line that is set to completely disrupt the bridal industry as we know it. No longer will the distinction between high end bridal couture dresses and mid-level dresses be as clear cut as it used to be. With the use of new special craftsmanship techniques, unique materials & fabrics, the leading brand was able to create a bridal line that is the perfect golden path between the two. High quality and fine materials, with a price tag that will surprise even the most knowledgeable expert of the bridal industry.
Unveiling jolie. bridal
With a brilliant and effortless design style, which varies from sophisticated boho to dramatic glam, this new line has it all. Bringing a new and refreshing take to bridal design, in a novel approach to what a bride is and what her boundaries are when choosing a dress for her big day. If there are any.
The jolie. colour palette is on the ivory range – from very light ivory, through champagne tones and all the way to different shades of nude. Each creation has its own colour within this range, that in many ways gives it its personality. The colours chosen for each creation weren’t random and they are meant to elevate each design in its own way.
The first introduction of jolie. comes now in this new S/S 2021 debut collection. The images represent the spirit of jolie. – chic, effortless and confident. The official launch of jolie. would have taken place in April 2020, during New York Bridal Fashion Week canceled due to the global health crisis of Covid-19. The collection is scheduled to arrive in stores starting July 2020.
Bridal, but make it fashion.
