Similar to the sounds of that era, this season’s styles are full of depth and range- featuring mixed textures, unique and ornate beading, and soft colours. The silhouettes are dramatic – showcasing sparkle details, large bows, plunging necklines, and low backs. Clean gowns and pantsuits rise up to another level with modern accessories, detachable elements, and floral details. This collection is a medley of elevated, edgy, chic, and fashion-forward designs.
Last week, the New York based fashion designer Justin Alexander virtually presented his new bridal collection to media, at the same time he was to be showcased at New York Bridal Market. The designer’s answers to our questions we sent him:
PW: What are your absolute favourite trends from your new Spring 2021 collection?
JA:I love the large statement bows and the Art Deco beadwork, which recall the ’30s jazz era that we were looking to evoke. In a number of the dresses, the beading is embroidered, set on lace or all over. The mixed textures and treatments are fun as well. We played with a lot of mikado, satin, chiffon and organza, and incorporated sequinned lace and both sequinned and glitter tulle. The result reflects a flair potentially as unique and complex as jazz music itself.
PW: During this challenging time with this health crisis, what kept you inspired to finish your new collection and motivated to continue your creative process?
JA: Thankfully, the collection was pretty far along and I was able to finish the collection before things became too difficult. Admittedly, it is hard to stay focused with the current state of the world so it’s important to tune out the news and get in the zone by creating a soothing atmosphere, listening to music, lighting a candle, etc.
Now, during the crisis, I am relieved that the designs are still resonating and garnering positive reactions, a sign that brides are still hopeful and inspired to get married one day in their dream dresses.
Archive picture of Justin Alexander from his last season’s presentation in New York Bridal Market.