PRONOVIAS, the world’s leading bridal firm, has launched its campaign for the new 2017 Atelier Pronovias and 2017 Pronovias collections with a production starring famous faces from the international fashion world: well-known Dutch model Romee Strijd and top model Jon Kortajarena. The “Will You Marry Me?” campaign was shot in the French Riviera by photographer Miguel Reveriego, who has photographed editorials and covers for the world’s most prestigious fashion magazines, with art direction and styling by PRONOVIAS.
The elegant, romantic styles in the 2017 Atelier Pronovias Collection are set off to perfection in the idyllic location chosen for the photo shoot, in the gardens of a luxurious French villa. Made in the PRONOVIAS maison to dress the dreams of all brides, these new designs feature minimalist, simple lines, some with side slits in the skirts to show off the bride’s sensual side. The collection also emphasises the back, which is embellished with hand embroidered beading, delicate, innovative feather embroidery, silk thread and emerald green gemstones.
Other outstanding characteristics of the 2017 Pronovias Collection are the use of colour in designs to create a dégradé effect, by building up layers of tulle. Innovative use has been made of airy gauze with sequin appliqués which emphasise the light, flowing movement of these dresses. The firm works with materials such as crepe and ethereal, translucent gauze, including Valentina gauze.
The new 2017 PRONOVIAS collections, designed by Hervé Moreau, the firm’s creative director, reflect contemporary elegance, making beauty and comfort possible for brides. Discover what’s new on the website www.pronovias.com and in PRONOVIAS stores.