PRONOVIAS, world leader in the bridal sector, launches the campaign of the new Atelier Pronovias and Pronovias 2018 collections starring models Hanna Verhees and Mihaly Martins. The Wild Love in East Africa campaign has been produced in the incomparable savannah of Kenya, with the photographer Miguel Reveriego, who has photographed editorials and covers for the world’s most prestigious fashion magazines.
The Wild Love in East Africa campaign envelops us in magic and takes us to one of the most beautiful and surprising places on Earth: Africa. With a nod to the movies and classic elegance, these photographs take us on a trip to faraway places, full of charm and excitement, to experience a unique love story. Set against this matchless backdrop, the stars of this adventure make us part of their journey, loaded with romanticism, understanding and tenderness.
The elegance and femininity of the new Atelier Pronovias 2018 Collection are complemented perfectly with the exotic scenery chosen for the campaign. The new collection has updated volumes, which reinvent and enrich the silhouettes and necklines, outlining the feminine figure. It also highlights movement and flow with the meticulous combination of materials and fabrics, the sophistication of the splendid white gemstone hand-embroidery and the fringes on sleeves and necklines.
The Pronovias 2018 Collection emphasises the lightness of the designs with dresses buttoned from top to bottom, skirts with centre openings and applications of lace and gauze godets. The amazing off-the-shoulder necklines and detachable cap sleeves are other new additions to the collection, which are added to capes and overskirts to create spectacular combinations that satisfy all brides.
The new PRONOVIAS 2018 designs by Hervé Moreau, the firm’s creative director, reflect contemporary elegance, making beauty and comfort the bride’s best allies.
Photography: Miguel Reveriego