From September 13th through September 16th, Dior Beauty will open a retail pop-up fragrance installation in New York city to celebrate the launch of the new Miss Dior Eau de Parfum.
Guests can discover various AR experiences including a custom Google lens, Snapchat and Instagram filter inviting you to be immersed in the gardens from the new campaign and world of Miss Dior. The pop-up will also feature a private Miss Dior Café, bow atelier and immersive floral installation designed by renowned florist Lewis Miller, which will be open to all guests upon registration and entry.
With its spectacular “millefiori”, an ocean of multi-colored petals, the new Miss Dior Eau de Parfum has been reinvented with armfuls of colourful, fresh and sensual velvety flowers. Powdery, exuberant, and fruity, soft and sharp, this Miss Dior is sensual and astonishing, as it unfurls a new floral profusion supported by the elegance of woods. The new Miss Dior retails for $99 cad (30ml), $135 cad (50ml) and $189 cad (100ml) and will be available at the New York city Pop-Up, dior.com, and major department stores starting September 2021.
For further information on the pop-up events and to reserve an appointment, please sign up on dior.com.
Miss Dior Millefiori Garden Pop-Up address:
Gansevoort plaza; 38 Gansevoort st. New York, NY 10014
(entrance on 9th avenue)
september 13th 1:00pm-7:00pm
september 14th-16th 11:00am-7:00pm