From September 13th through September 16th, Dior Beauty will open a retail pop-up fragrance installation in New York city to celebrate the launch of the new Miss Dior Eau de Parfum.

Miss Dior Millefiori dress designed by Maria Grazia Chiuri
The Pop-Up will feature a series of experiential offerings as well as both virtual and in-person events hosted by digital influencers Valeria Lipovetsky, Sai de Silva and tiktok star, Avani Gregg. All events will be available for pre-registration on starting september 7th.
A first for Dior Beauty, the pop-up will be exclusively linked to e-commerce via, where shoppers can sample new products on site, while making purchases online with the help of a Dior Beauty specialist. Product assortment at the pop-up will include a first look at the new Miss Dior Eau de Parfum as well as select Miss Dior ancillaries, skincare, and colour cosmetics.
The Pop-Up will feature exclusive offerings only available at the New York city pop-up location in Gansevoort Plaza, such as a custom limited-edition Miss Dior tote bag, which will be available with purchase of $150 or more, until supplies last. other special offerings include new complimentary “abcdior” charm personalization service (exclusive to as well as other services available for limited time only for the duration of the pop-up.

Guests can discover various AR experiences including a custom Google lens, Snapchat and Instagram filter inviting you to be immersed in the gardens from the new campaign and world of Miss Dior. The pop-up will also feature a private Miss Dior Café, bow atelier and immersive floral installation designed by renowned florist Lewis Miller, which will be open to all guests upon registration and entry. 

With its spectacular “millefiori”, an ocean of multi-colored petals, the new Miss Dior Eau de Parfum has been reinvented with armfuls of colourful, fresh and sensual velvety flowers. Powdery, exuberant, and fruity, soft and sharp, this Miss Dior is sensual and astonishing, as it unfurls a new floral profusion supported by the elegance of woods. The new Miss Dior retails for $99 cad (30ml), $135 cad (50ml) and $189 cad (100ml) and will be available at the New York city Pop-Up,, and major department stores starting September 2021.

For further information on the pop-up events and to reserve an appointment, please sign up on

Miss Dior Millefiori Garden Pop-Up address:

Gansevoort plaza; 38 Gansevoort st. New York, NY 10014

(entrance on 9th avenue)

business hours:

september 13th 1:00pm-7:00pm

september 14th-16th 11:00am-7:00pm

Gordon Cooper

Editor-in-Chief/Art Director for Perfect Wedding Magazine. A fearless and intuitive Director/Producer/Production Manager who loves to travel - without being a tourist!

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