It was 1992 when Evelyn H. Lauder co-created the Pink Ribbon and started The Breast Cancer Campaign, Estée Lauder Companies most important campaign is committed to drive positive social impact by supporting organizations around the world to raise funds, educate, support and bring closer to a world without cancer.
The Campaign has raised more than $99 millions globally, has funded 321 medical research grants including investigators in Canada, France, Italy, Rwanda, UK, USA and China. It is focused on addressing global disparities to improve access to quality care in underserved communities. 180 millions of the iconic Pink Ribbons have been distributed at the Estée Lauder Companies’s beauty counters worldwide.
During the Month of October you can support The Campaign, when you are looking a for a gift to your favourite person or treating your self with a beauty product, 15 of The Estée Lauder Companies beauty brands will donate up to certain amount of dollars when you buy one of their products. See below some of the participating.
You can also post in the feed of your Instagram or Facebook with the hashtag #TimeToEndBreastCancer and #ELCdonates together then Estée Lauder Companies will donate $25 to BCRF (The Breast Cancer Research Foundation) up to $150,000
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