For the first time ever, Miss Dior takes over L’Avenue, the essential Parisian spot for celebrities and stars, celebrating the launch of the brand-new “Millefiori” fragrance created by François Demachy.
To celebrate the new Miss Dior, the fragrance has being traveling around the world being presented in an immersive Pop-Up in upscale spots of the hosting city, now in the occasion of Paris Fashion Week the House of Dior opened Miss Dior Pop-Up at L’Avenue restaurant located in Montaigne Ave. in the City of Lights.
The spectacular and enchanting décor reveals a profusion of brightly coloured flowers, both outside and within. This fun Pop-Up provides immersive experiences, both in a photobooth and with the creation of an exclusive, magical snapchat filter, which provides a virtual décor of an augmented reality expanse of flowers.
The fashionable experience will be opened to the public until October 10th, 2021.