Dior and Peter Philips, creative director for Dior Make-up hosted a glam party to celebrate the launch of a new era in Rouge Dior’s history.
Despite the challenging weather that hit L.A. Dior was able to host an intimate dinner in Beverly Hills at the acclaimed restaurant La Dolce Vita to celebrate the launch of the new Rouge Dior collection, (in which there is a hue for every Bride!).
In a dimly lit atmosphere and decorated with scarlet roses, ambassadors for the Rouge Dior campaign: Anya Taylor-Joy and Rachel Zegler along with VIP’s Brie Larson, Alexandra Shipp, Monica Barbaro, Awkwafina, Kiernan Shipka, BANKS, Anna Diop, Lucy Hale, Madeleine Arthur, Simona Tabasco, Dominique Fishback, Nikki Reed, Amelie Zilber, Anna Sitar, Emma Brooks, Marianna Hewitt, Kelsey Merritt, Soukeyna Diouf, Tania Sarin and more enjoyed the night celebrating the new Rouge Dior collection.
Peter Philips reinvents a new chapter for the covet lipstick, remaining to its couture legacy and avant-garde character, Rouge Dior pushes back the limits of colour, high coverage and long wear with optimum comfort.
ABOUT THE NEW FORMULA
The formula is infused with a unique floral extract of red peony, and a combination of floral active ingredients for optimum comfort and remarkable performance improving its sensorial feel and performance, ensuring hydration while enhancing the lip’s beauty with every application. Even after makeup removal, lips seem smooth, plump soft and supple.
For an even more all-encompassing and intense action on lip hydration, 3 floral oily extracts complete the formula:
– Pomegranate flower extract: in addition to peony extract, it helps provide a plumping effect for lips. The satin finish seems to plump lips for 12h,3 while the velvet finish provides an unprecedented1 smoothing effect for 8h.3
– Prickly pear flower extract: optimizes the hydrating effect of the lipstick.
– Hibiscus flower extract: contributes to a feeling of extreme comfort by encouraging the natural synthesis of ceramides.
“Thanks to Dior’s expertise in floral science, combined wit h more than a few hundred try outs, we are able to offer a formula that’s caring, long lasting, comfortable and last but not least, a formula that can carry a huge and diverse range of shades in different finishes.”– Peter Philips
Offering a wide range of new shades, 70 to be exact! Rouge Dior are available in two, satin and velvet finishes. Staying true to sustainability approach, the case is refillable.
“Renovating Rouge Dior is always an exciting challenge. Because how can you top an already excellent product? And we did it again, through formula, ingredients, colour expertise and savoir faire. The new Rouge Dior is ready to keep its crown as reigning1 lipstick.” – Peter Philips, Creative and Image Director for Dior Makeup
SEE MORE DIOR PARTIES WITH CELEBRITIES, HERE.