The re-opening of the newly renovated Dior 30 Montaigne store in Paris is a reinvention of the Dior Dream.

Dior Boutique in Paris 30 Avenue Montaigne

Photo Adrien Dirand

As the world has opened more freely for traveling without restrictions there is one stop in Paris that you can’t miss, specially if you love fashion, 30 Avenue Montaigne is your destination: the House of Dior. The iconic realm of dreams, reinvented after more than two years of renovations.

Dior Store in Paris interior look

Photo Kristen Pelou for Dior

The legendary hôtel particulier, which cast its spell on Christian Dior in 1946, has seen the House’s collections come to life for seventy-five years, becoming the emblem of Parisian elegance and French haute couture. The historic cradle of the revolutionary New Look has undergone a metamorphosis and is now transformed into a unique place like no other in the world: the locus of all possibilities, now unfolding over more than 10,000 square meters. An extraordinary “refuge of the marvelous,” in the words of Monsieur Dior.

Dior 30 Avenue Montaigne store

Photo Kristen Pelou for Dior

A harmonious balance of audacity, excellence and virtuosity, right down to the shop windows – the store provides an exceptional home to:

– A dazzling Boutique, redolent with Dior fundamentals – from toile de Jouy to cannage – and punctuated with artwork and other surprises, including several exclusive creations

– An alcove entirely dedicated to beauty, fragrances and well-being

La Galerie Dior, a tribute to Christian Dior’s first vocation as a gallery owner. Magnified by a narrative scenography by Nathalie Crinière, it will unveil the House’s precious archives, from couture to fragrances

– The haute couture ateliers**, and – for the first time at 30 Avenue Montaigne – the haute joaillerie ateliers, a reflection of Dior excellence

Le Restaurant Monsieur Dior and La Pâtisserie Dior, both infused with the creativity of French chef Jean Imbert

Three Gardens, created by landscape designer Peter Wirtz in collaboration with architect Peter Marino

– And, finally, La Suite Dior, a quintessential experience of the art of hospitality à la française, offering the keys to the entirety of 30 Montaigne for the most memorable of nights.

Dior 30 Avenue Montaigne offers a beauty, fragrance and well being section

Photo Kristen Pelou for Dior

The enchanting new aura of this building steeped in history – from its majestic Grand Escalier to its iconic Cabine, subtly restored to its original state – promises a timeless experience, inviting visitors on a delightfully unexpected, unprecedented journey that can be experienced “nowhere else”.


30 Avenue Montaigne, where the House’s collections have been born for 70 years, is also home to La Galerie Dior, a unique exhibition space that bears witness to the visionary audacity of Christian Dior, couturier and parfumier, and his six successors: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri. Through a captivating scenographic narrative designed by Nathalie Crinière, La Galerie Dior recounts and symbolizes the Parisian epic of haute couture, beauty and perfume. Thirteen themes bring to light the memory of this historic address, from Christian Dior’s life to his passion for gardens, from artistic affinities to the magic of grand balls, from virtuoso ateliers to a “Room of Wonders”, conceived as a cabinet of curiosities, from the distinctly Dior style of silhouettes to the exquisite bottles of Miss Dior and J’Adore fragrances.

In order for your visit to take place in optimal conditions, online reservation of a time slot is required on the website

Dior La Galerie at 30 Avenue Montaigne in Paris

Photo Kristen Pelou for Dior



Photo Kristen Pelou for Dior

Proclaiming himself a “gourmand,” Christian Dior cultivated his taste for the culinary arts with finesse, offering his palate – and his guests’ – only the best. In the heart of 30 Montaigne, the Restaurant, affectionately named Monsieur Dior, embodies the French art of living, driven by Jean Imbert, whose refined, generous creativity combines simplicity with elegance. The French chef, accompanied by his faithful collaborator Anthony Clémot, drew from the heritage and history of the House to develop each menu. The cuisine is enhanced by exclusive Dior Maison collections dedicated to the arts of the table, enhancing classic dishes from the founding couturier’s favorite recipes, notably those revealed in the book La Cuisine cousu-main, alongside original dishes inspired by the Dior universe. A multi-faceted awakening of the senses, further heightened by a series of original works of art, such as a portrait by René Bouché entitled Christian Dior à table, an immense pictorial composition by Guy Limone, and an audacious Claudia Wieser mirror.


Food pictures: Charles Negre for Dior

Dior 30 Avenue Montaigne Pattiserie

Photo Kristen Pelou for Dior





Gordon Cooper

Editor-in-Chief/Art Director for Perfect Wedding Magazine. A fearless and intuitive Director/Producer/Production Manager who loves to travel - without being a tourist!

Leave a Reply