White One, the youthful brand of international luxury bridal wear leader Pronovias Group, presents its new collection, DAYDREAM
Recognizing the different needs and desires of Millennial brides across different geographies, the dresses encompass a wide range of different styles, from romantic to sensual and boho to classic and more, allowing every type of brides to feel effortlessly beautiful.
Alessandra Rinaudo, Chief Artistic Officer of Pronovias Group, confirms ‘’The DAYDREAM collection is all about optimism for the fun-loving bride. We wanted to bring to life this youthful energy with a wide range of styles, so all types of young brides can feel comfortable, at ease, and truly express themselves while being accessible and affordable’’.
The photography for this new collection pays homage to the energy and optimism of the younger generation. Models are featured against the backdrop of the Muralla Roja in Calpe, Alicante – one of the most Instagrammed and modern buildings in Spain. Created by the world-renowned architect Ricardo Bofill, its the avant-garde, architectural pink, blue and red forms inspired by the Mediterranean adobe towers celebrating the free spirit of White One.
The new White One DAYDREAM collection will be available in-stores worldwide as of July. The newness of this collection can be found in:
- Updated necklines: The White One design team focused on necklines through the lens of the latest trends, creating flirty bare shoulders, flattering V-necks, and sensual crossed halter styles with openings.
- Flirty details like ruffles, bows, and intricate floral trims.
- Millennial trains come to the forefront; with special cuts that not only look original, but also let the bride walk and dance with elegance and comfort.
- Boho diversity, so that bride will find THE ONE boho style dress that suits her best. Combinations of different materials and fabrics, layers, and pops of color come together to create unique dresses inspired by the carefree 1970s.
The new DAYDREAM collection is made up of 6 style families, ensuring each bride THE ONE:
THE BOHO ONE: This is a varied selection of light, bohemian and overall chic dresses that stand out for their blush-tone layers, flounces, uncovered shoulders, and trims with floral details.
THE SEXY ONE: This family features exciting designs that play with overlays of sheer fabrics – almost becoming a second skin. Mostly featuring mermaid silhouettes, they stand out for incredibly feminine combinations of lace and slim-fitting designs that flatter the female form.
THE MINIMAL ONE: This family consists of clean-cut dresses in fabrics like Mikado, tulle and crepe, with little details like floral-inspired beading and lace finishes in organic patterns.
THE ROMANTIC ONE: Straight waists and A-lines are the predominant styles in this family, which introduces light nude tones, beautiful gathered flounces and delicate drapes that reinterpret fabrics like Chantilly lace and flocked tulle.
THE CLASSIC ONE: Updated classics with innovative details like geometric openings, flounces on the sleeves and touches of lace combined with Mikado, tulle and crepe put a new spin on designs that are never out of fashion.